Virtual brands
Several delivery brands, one kitchen, one stockroom
Each brand has its own menu and sits on every KOT, while the brands draw from the same shelves. Recipes attribute each ingredient to the brand that sold the dish, so margin per brand is a number. Starter covers one brand, Growth three, Scale more.
Step by step
How it works
Set up each brand
A biryani brand and a rolls brand get their own menus and prices.
Virtual brands, Cloud kitchens Pick the brand at the order screen
The brand selector tags the order, so nothing lands unassigned.
Virtual brands, Cloud kitchens Cook from one queue
The kitchen reads the brand name on the ticket header and packs in the right bag.
Virtual brands, Cloud kitchens Read margin by brand
Shared ingredients are charged to the brand whose dish used them.
Virtual brands, Cloud kitchens
What you can do
Brand menusStarter plan
Separate menus and prices per brand.
Three brandsGrowth plan
Run up to three brands from one kitchen.
Brand on the KOT
Every ticket carries its brand.
Per-brand P&L
Sales and food cost split by brand.
The connected loop
Connected to
Pricing
Plans and pricing
Frequently asked questions
How many brands can I run?
One on Starter at ₹2,299, three on Growth at ₹6,999, more on Scale, per active branch each month.
Do brand orders come in from Swiggy and Zomato automatically?
Swiggy and Zomato orders are keyed in at the counter today. Delivery-platform integrations are coming soon, not live today.
See which of your brands actually earns
Book a demo or start on the free plan.
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